Library of Advertising. Axel Petrus Johnson
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Author: Axel Petrus Johnson
Page Count: 2700 pages
Published Date: 02 Mar 2010
Publisher: Editon Synapse
Publication Country: Tokyo, Japan
Language: English
ISBN: 9784861661228
File Name: Library.of.Advertising.pdf
Download Link: Library of Advertising
---------------------------------------------------------------
Author: Axel Petrus Johnson
Page Count: 2700 pages
Published Date: 02 Mar 2010
Publisher: Editon Synapse
Publication Country: Tokyo, Japan
Language: English
ISBN: 9784861661228
File Name: Library.of.Advertising.pdf
Download Link: Library of Advertising
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This is a facsimile reprint of the very first comprehensive Handbook of advertising published in 1913 in America. Advertising became an important tool of commerce in the nineteenth century, and as many advertising agencies and associations were formed by the beginning of the following century it started to be regarded as a new mass media, and scientific and methodological studies became necessary. Soon after Truman A. DeWeese published The Principles of Practical Publicity in 1908, around sixty professionals, including DeWeese, gathered and this monumental work of advertising was published in six volumes. The books were published as practical Handbooks for the benefit of a young readership intending to enter the advertising business. However, together with many pictures and actual samples of advertising, it provides today's user with a very good overview of the activities of advertising in the early twentieth century, and is an ideal reference tool for scholars and students of the history of advertisement, commerce, and marketing.
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